In the realm of digital communication’s evolution, the present study enquires into the intricate web of user behavior and emotional responses through social media avatars. With a focal point on empathy, attitudes, and social norms, this research aims to unravel the threads that shape online interactions through various social media platforms. By using a mixed-methods approach, including both quantitative analysis and qualitative insights, we explore how avatars function as conduits for self-expression, identity projection, and social norm adherence. Engaging a diverse demographic of 300 participants through probability convenience sampling, our study employs SEM analysis to illuminate how avatars impact attitudes and emotional responses. Findings reveal that Avatar Users’ Empathy, Avatar Users’ Attitude, and Social Norms significantly influence User Behavior and Emotional Response. Ultimately, this study enriches to a broader understanding of digital-era human behavior, guiding user-centric platform design and fostering positive digital environments.